Matt Nisbet has a post up at Big Think referencing a brief interview with Peter Groffman regarding the recent open-access science communication issue of Frontiers in Ecology and the Environment. Both are worth a read. I was linked in the article (this post, a brief review of some of the content), and while I appreciate it, I do want to clarify and perhaps expand the gist of my post.
Nisbet’s post stated that I feared the “dumbing down” (his words, not mine, despite the quotation marks) of the science for public consumption. I think that certainly represents one of the concerns of framing critics, especially those in the scientific community. Personally, that’s not high on my list. I’m sure the ESA and associated scientists will be able to represent the science behind the problems and potential solutions plainly and efficiently.
The post I wrote was an attempt at expressing a general aversion for comprehensive marketing schemes and questioning, when it comes to the “humanities” portion of the plan, whether or not honesty – in worldview, philosophy or fiction – was important enough to preserve in its entirety. Some of the papers in the publication sounded like every business case, proposal and requirements doc I’ve ever read or written, which is fine, by the way; it’s typical. I’m sneering because documents like those are mostly industry fluff and setup language for the real meat, which can be boiled out rather easily and comprises a very small portion of the actual verbiage. We toss charts and graphs into technical documents to fill them out and give a visual for the sake of color or flow (or because it’s a standard) instead of representing an accurate depiction of process.
I’m being stubborn. Ultimately I think it’s sad and reflects poorly on us that people in positions of influence believe these kinds of campaigns are the key to reaching "the public," that only through demographical media saturation can we ever hope to teach science and instill environmental stewardship. Advertisers have to petition tribally to encourage us to buy; McDonald’s runs unique, culturally stereotypical commercials for WLITE 101.3, WURBAN 105.7 and WROCK 99.1 and it’s permissible to assume that the listeners to those stations are okay with being pigeonholed. I’m usually told something along the lines of “What do you expect?” or “You think this is new?” or “It’s just personal preference. I actually like that commercial,” and probably rightly so. It just doesn’t sit well with me.